This study used a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. A survey was conducted among members of the Muthuchippi Malayalam WhatsApp group link new to gather data on their demographics, language use, and cultural practices. In-depth interviews were also conducted with some group members to gather more detailed information on their experiences and perceptions of the online community.
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Malayalam is a Dravidian language spoken in the Indian state of Kerala and in the neighboring islands of Lakshadweep and Mahe. It is one of the 22 officially recognized languages of India and has a rich literary and cultural heritage. However, with the increasing influence of globalization and technology, there is a risk of the language and culture being lost, especially among the younger generation. Online communities like Muthuchippi Malayalam WhatsApp group link new have become essential in preserving and promoting the language and culture. This study used a mixed-methods approach, combining both